O₂ Augmented Reality App — Showcase Video
As part of Baermedia’s collaboration with O₂, I was fully responsible for the creation of a showcase video for their Augmented Reality app. From concept to final delivery, I led the entire production process: developing the creative direction, writing the storyboard, on-set shooting, lighting, camera work, editing, color grading, sound design, and motion graphics. The video was designed to demonstrate the app’s features in a visually engaging and dynamic way, highlighting its technical stability and real-world use.
client
baermedia
year
2023
timeframe
2 Weeks Production
Creative Direction
Filming
Editing
Challenge
Clients often struggle to communicate the full potential of interactive applications like AR through static visuals or written descriptions. O₂ needed a way to clearly show the app’s stability, interactive flow, and user benefits in real-time. Without a high-quality video, the experience and value of the product would remain abstract and hard to grasp.
Solution
I delivered a complete end-to-end video production that showcased the app in action. By combining real-world footage with clean motion graphics, I was able to clearly convey the app’s features and value in a simple, engaging, and visually appealing format. The result was a dynamic and polished presentation used by Baermedia in their client project portfolio — helping potential clients immediately understand the impact and functionality of their AR solutions.
My Role
• Full Creative Direction • Storyboarding • On-Set Filming (Camera, Lighting) • Editing & Color Grading • Motion Graphics & Sound Design • Final Delivery
Tools Used
DaVinci Resolves
After Effects