PUMA — Caven "Elevate"
The PUMA Caven is an urban sneaker crafted to resonate with a new generation — blending comfort, modern streetwear aesthetics, and PUMA’s timeless identity. This project aimed to spotlight the shoe’s design through bold visual storytelling and innovative animation techniques.
Challenge
Present the PUMA Caven sneaker in a fresh, visually dynamic way that speaks to Gen Z and urban trendsetters — combining authenticity, innovation, and modern design.
Solution
We merged 2D and 3D animation to create high-impact visuals. Instead of modeling the sneaker manually, we implemented a faster, innovative approach using Jawset Postshot to scan the product. The scan was refined and animated in Blender, with final motion work completed in After Effects.
My Role
• Concept & storyboard contributor • Product 3D Scanning with Jawset Postshot • 2D & 3D Animation • Motion Design & Compositing in After Effects