Footlocker - FLX Membership
A motion campaign for Foot Locker’s retail spaces to promote the FLX Membership program — a loyalty platform offering exclusive discounts and benefits.
Challenge
Encourage customers to sign up for the membership directly in-store, using visually striking content that instantly grabs attention and communicates value with no sound or explanation.
Solution
I received the brand visuals and general direction from the client. From there, I developed all motion design pieces — crafting dynamic, high-impact animations tailored for digital signage inside Foot Locker stores. The visuals were optimized to communicate urgency, exclusivity, and brand consistency.
My Role
• Motion Designer • Animation Concept & Execution • Creation of High-Impact, Soundless Visuals • Digital Signage Optimization • Brand-Consistent Visual Communication